![](https://cdn.myportfolio.com/a6fd96ce-bf2d-4eb0-8321-48b97f89c0c3/bb048d99-6b21-4d59-8bf0-35c6abb436db_rw_1920.jpg?h=b6baa1fbe1cedd06e95bd6355ced752d)
Visual Identity
Stone Age Electric
This friendly, local electrician prides himself on his commitment to personalized service. It is an homage to simpler times. A time where mega franchises didn't dominate the trade fields with money-back guarantees and free gifts with a purchase. A time when businesses were built on reputation and hard work.
![](https://cdn.myportfolio.com/a6fd96ce-bf2d-4eb0-8321-48b97f89c0c3/c6c9abda-23f5-41a3-a4d5-0b68280eb929_rw_1920.jpg?h=f49cf43701f8ff9d09ca1d921fba0bfc)
Character Building
When you meet Jason, the owner and operator, you can see he is a character. A friendly, funny, family man. Even the name "Stone Age Electric" is a pun of his own name. He is the face of the business, so it seemed natural to also make him the face of the business.
![](https://cdn.myportfolio.com/a6fd96ce-bf2d-4eb0-8321-48b97f89c0c3/18a946d5-2f70-4555-89fb-71f9ff1e8756_rw_1200.jpg?h=c4f19e809c8da72166ecc4c595eb2671)
![](https://cdn.myportfolio.com/a6fd96ce-bf2d-4eb0-8321-48b97f89c0c3/f26877fb-9a0e-4e4d-a8a3-b7f7be5af90f_rw_1200.jpg?h=556c1e71164876a2b8d1c48979a924dd)
![](https://cdn.myportfolio.com/a6fd96ce-bf2d-4eb0-8321-48b97f89c0c3/4630be39-f231-48ff-bd47-f468caf897a8_rw_1920.jpg?h=39710d030560ed4e54f1a953d1c506f0)
![](https://cdn.myportfolio.com/a6fd96ce-bf2d-4eb0-8321-48b97f89c0c3/c2751677-2eb4-45a4-a995-9cfbd9345402_rw_1920.jpg?h=897c50249e696814ee7a9fbe22ee3b4f)
![](https://cdn.myportfolio.com/a6fd96ce-bf2d-4eb0-8321-48b97f89c0c3/ff61b15a-36c1-4e1a-be4a-330738222a56_rw_600.png?h=c6a990dfadacbc0582223378e3fb04f9)