BranDing | web | ads
KCH Transportation
KCH Transportation is a third-party logistics brokerage that boomed as a result of the supply chain disruptions in 2019–2022. As a result, it outgrew its "thrown together" brand and needed to be elevated to start competing with bigger names.
Standing Out in Transportation
In a saturated market, the visuals needed to help KCH Transportation stand out. Reinforcing the brand's focus on people and relationships, we prioritized in-house photography. But the issue of using stock images to represent services became apparent, as many competitors would use similar photos. By leveraging our in-house design team, I created an icon and illustration system to offset the need to rely solely on stock photography.
Adapting and Iterating
As with any good brand design, everything needs to be adaptable from web to print. I created a new library of sales assets including new one-pagers, postcards, thank you cards, and a customizable slide deck.
