Brand MANAGEMENT | Sales Collateral
Echelon
Echelon Fitness started as a line of products within Viatek Products Group before becoming its own separate company. In the early stages of development, the design team at Viatek was tasked with taking the name and products, and creating a cohesive brand identity.
Teaching the Brand to Run
After the preliminary brand book was created, it needed to be tested for "real world" application. From CES trade show ads to sales cards, creating adaptable collateral across multiple marketing channels was the playground for stress testing the brand book's design system.
